Solicitation Letter - GenNext

A solicitation letter designed to encourage accounts that participate in our workplace campaign to additionally support our GenNext initiative.

Solicitation Letter - Loaned Representative Program

A solicitation letter intended to garner support from private sector organizations for our Loaned Representative Program.

Solicitation Letter

A solicitation letter written to prospective accounts encouraging them to become part of our workplace campaign.

Brochure: 2010 United Way Loaned Representative Program

One of my recent projects has been to redesign our Loaned Representative Program. By identifying the value workplaces receive in participating in this program I was able to pitch this initiative in a way that highlighted the benefits to supporting workplaces.

This is a four page brochure, printed on 11/17, plus insert.














Scotiabank Blue Nose Marathon - Newsletter - March 25, 2010

Newsletter - Editor

Scotiabank Blue Nose Marathon - Newsletter - April 15, 2010

Newsletter - Editor



Scotiabank Blue Nose Marathon - Newsletter - May 6, 2010

Newsletter - Editor



"Marathon Training" - viral video

As Communications Director, I played a key role in developing the creative for Scotiabank Blue Nose Marathon's light-hearted "viral" video.

http://www.youtube.com/watch?v=W2UM-QPahvU


Making Smart Food Choices
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Articles in their original context can be found here:

http://www.bluenosemarathon.com/EN/training/gettingstarted/index.cfm


Making Smart Food Choices
(click on the picture for a full-size image in a new window)

Articles in their original context can be found here:

http://www.bluenosemarathon.com/EN/training/gettingstarted/index.cfm


Blue Nose Marathon Web Content

The Key is Moderation
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Articles in their original context can be found here:

http://www.bluenosemarathon.com/EN/training/gettingstarted/index.cfm


Scotiabank Blue Nose Marathon Newsletter - Issue 1 - 2009

Love/Hate Running

Meditation on Passing

There it was, my name on a headstone. I stared it down, but the shiny black granite stared right back.

My cousin came close, his lanky frame swaying over me like a young tree and we stood there in silence.

“When are you getting married?” he eventually asked. My reflection on mortality short-lived as I stumbled for an answer.

“Why do you ask?” His question catching me off-guard.

“I’m tied of funerals,” he murmured. “We could really use a wedding.”

It was true, our small family only ever congregated at unfortunate times, temporarily united in mourning before vanishing from each other’s lives, until the next tragedy.

As a family, we were fortunate—the suffering in our lives was inconsequential to other families where death seemed frequent and unexpected.

For our family, death was a game of patience and inevitability. Whether it was a survival instinct or callous selfishness, we possessed a genetic predisposition to removing the dying from our lives long before they were actually buried.

And there we stood under a pewter sky, the ground still spongy from rain the day before.

My cousin, eyes red from the tears he swallowed waited for an answer. I smiled back. “I don’t recall pressuring you to get married.” I said with a wink.

He smiled back.

At 20, I’d be horrified if he suddenly announced his intentions to wed. Horrified, if not somewhat envious that at 11-years his senior I had languished in my recent romantic pursuits.

I knew he wasn’t asking for a wedding, but he lacked the vocabulary to say he wanted a ritual—in the same way we honour our dead, he was asking us to honour the living.

We assuaged our hearts with empty promises to stay in touch, and commitments to visits we had no intention of honouring.

And then we hugged, warm and fragile, aware that like our predecessors we too shall pass.

Our Children: Hit the Ground Running (article)

Hit the Ground Running
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OptiMYz: Runners' High (article)

Runners' High
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Starting Line: From 315-Pound Loafer to Marathon Finisher (article)

From 315-Pound Loafer to Marathon Finisher
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Starting Line: Tri-ath-lon (article)

Tri-ath-lon
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Active Canadian: Cool Gear (review)

Cool Gear
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Blue Nose Marathon Web Content

Articles in their original context can be found here:

http://www.bluenosemarathon.com/EN/training/gettingstarted/index.cfm

Inspired to Make a Change
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Blue Nose Newsletter - Issue 5 -

Introducing the Blue Nose Pasta Village
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Ready, Set...Slow!
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